Ecommerce test template: Orientation & check-out journey
Test Summary & Purpose
The purpose of this test is to have testers navigate your website to find a product they are interested in within a set of constraints (like budget, size, color, etc), find information on that product, and then go through the check-out process.
In this test you will learn what catches users’ attention the most on your website, how they would search for a specific product, what questions you’re already answering for them and which ones you should, and ultimately, how they go through the checkout process (Is there friction? Is it easy?).
Search & Find – 5/10 minutes, max 6 tasks
Number of testers
You are looking to buy a gift for a friend’s birthday and you know they’re interested in [hobby/industry]. You landed on this website in your search and want to find a gift for [$X] or less.
You are interested in buying [general product] for yourself that’s on sale. Select a [general product] having a discount more than [Discount]%.
You will be attending [event] next week. You want to buy a [general item] for this occasion [between, under, or over] [price] having a delivery time less than [delivery time].
You’re running low on [general product] for your [thing], so you’re doing some shopping to stock up for the next few months. You came to this store to buy [these products].
You think [something] and you are looking for a product that can help you. In your search, you landed on this website.
What is the first thing you notice? Do you see anything on the homepage of the website that interests you? Where would you go first?
How would you find a product you are interested in that fits your criteria.
What questions do you have about the product you have chosen and where would you go to find the answers to those questions?
What were the most important factors for you in choosing which product to get? Then, add the item you chose to your cart.
Go through the check-out process until you reach credit card information, then stop.