The purpose of this test is to see how users go about getting in touch with your company if needed before purchasing, and what questions they would have that are not answered or they can’t find on the website.
This test can tell you what information you could add to the website and where, to help users find all the answers they need to buy. You will also understand if the flow of your website (and navigation) is as seamless and as streamlined as possible.
Basic navigation – 1-5 minutes, max 3 tasks
Number of testers
You are looking to buy a gift for a friend’s birthday and you know they’re interested in [hobby/industry]. You landed on this website in your search and found this [general product] that you think she/he’d like.
You are interested in buying [general product] for yourself that’s on sale and found this one interesting.
You will be attending [event] next week. You want to buy a [general item] for this occasion and you’ve found this one interesting.
You’re running low on [general product] for your [thing], so you’re doing some shopping to stock up for the next few months. You came to this store to buy [these products] and you’ve found this one.
You think [something] and you are looking for a product that can help you. In your search, you landed on this product page.
What do you need to know before buying here? Where would you go to find that information?
What questions do you have about [product or company] that you can’t find the answers to?
See if there’s a way to get in touch with this company and if you find one, ask for more information.