Test Summary & Purpose

The purpose of this test is to figure out if users understand your value proposition, what you sell and to who.

Test Benefits

In this test you will learn if your branding and messaging are clear and effective, or if you need to improve on them.

Test type/length

First impressions – 1 minute, 1 task

Number of testers




  1. What stood out the most? What do you remember? Who do you think this website is for?

5 testers to get the right amount of data

Buy now $50

10 testers for extra ooomph (and fewer doubts)

Buy now $100