Ecommerce test template: Immediate reaction & orientation
Test Summary & Purpose
The purpose of this test is to understand how users react to your website, branding and messaging at first glance. You’ll also get an idea for what users would want to do as their first action.
In this test you will understand if your branding and messaging are clear and effective to someone who is in a purchase-ready frame of mind, or if you need to improve on them. You’ll also learn if you should change the structure of your page to make it more effective.
Basic navigation – 1-5 minutes, max 3 tasks
Number of testers
You are looking to buy a gift for a friend’s birthday and you know they’re interested in [hobby/industry]. You landed on this website in your search.
You are interested in buying [general product] for yourself that’s on sale.
You will be attending [event] next week. You want to buy a [general item] for this occasion.
You’re running low on [general product] for your [thing], so you’re doing some shopping to stock up for the next few months. You came to this store to buy [these products].
You think [something] and you are looking for a product that can help you. In your search, you landed on this website.
Without clicking on anything but scrolling through the page, what is your immediate reaction? Do you think this website could help you?
Do you trust this website?
Please review the page and click on anything that interests you. Why did you click those elements? (It’s okay if nothing interests you, but please let us know.)