AMAZON BEAUTY-NICHE

Brand Connection


What do customers think about your Beauty products brand on Amazon? How can your brand and your product make a great impression?


Description

Learn what customers think of your brand on Amazon and on your main website, so that you can understand how to make changes in order to stand out in this crowded marketplace.

Test Length

~ 15-20 minutes per video result / tester

Scenario

You're looking for a [insert your product category here] on Amazon. You want a product that works, but you also want to support a company that you can believe in.

Tasks

  1. Without clicking anything (you can scroll), what is your first impression of this product listing? Who is this product for?
  2. How would you describe this brand? What stands out to you? (OK to click now)
  3. What are the details that you can learn about this product? How is this product part of a line offered by this brand?
  4. How do the images or other parts of the page build trust for you? Look around and explain what you see. What are some other brands you know that are at a similar level of trustworthiness?
  5. What do other customers think about the product and the brand? How does the brand respond to customer's concerns?
  6. Go to this link [insert your brand main site homepage] Without clicking anything (you can scroll), what is your first impression of this site? What stands out to you?
  7. What else that you would like to know that you didnu2019t see on Amazon or the brand website?

Questions. Answers.

Can I edit this template?

Yes. You can edit the scenario and tasks from this template as much as you want. However, your final test can’t have more than the allotted tasks in the template test size.

I’m testing for the first time. Where’s a good place to start?

If you have testing experience and already know what you’re looking for, go for the Self-Serve offer. Or edit one of our templates.

Want some extra help? Managed is for you. We’ve productized testing and we’ll either write the test for you and you watch the videos. Or we’ll do it all and make a report of our findings with suggestions, easily implemented.

Do you have high-stakes sales funnels? Want robust bug testing and bulletproof ad campaigns? Want to test on a schedule? Go big on usability testing with our Enterprise offer.

Why do I pay per result on Self-Serve, but per test on Managed?

Self-serve is our most flexible offer. Only have $20 bucks to test this week? Run a $20 test! Self-serve lets you test anything you please, at any scale you please. We won’t be involved in the process, so we only charge you per tester.

Our Managed offer is process-driven and proven-to-work. Tests are limited to five testers (it’s the perfect ratio of bang to buck) and we work with you to create affordable, bespoke tests (plus some extra goodies on top of the test itself). Because of our extra involvement, we charge you per test. The testers are included in the cost.

How many testers should my test have?

3 — if you’re on a tight budget and don’t mind capturing a bit less data
5 — to capture most of your users’ pain points before the law of diminishing returns kicks in
20 — for deep dives and more statistically significant data

What’s the difference between Tests and Tasks?

You can’t have a test without tasks.

Tasks are the individual exercises our testers complete while doing your test — these include navigating to certain parts of your site, taking actions like adding items to their cart, or simple observational tasks.

Example:
1. Please spend 5 minutes exploring the store like you normally would.
2. Find a pair of running shoes for less than $40.
3. Do the shoes come in your size? What colors do they offer?
4. You need the shoes tomorrow for a marathon if you buy now – could they arrive by noon tomorrow?

Some tests have three tasks, some have 12. More tasks means more steps in your flow and a longer test.

The number of tasks needs fit within the time period of the test as it’s only fair to the testers to get paid for their time. (ie: Don’t squeeze a task that takes 30-minutes and purchase a 1 task test for $10/result – which is meant to be 5 minutes or less)

How many tests should I run?

Your website will improve with every test you run. The more you want to improve, the more you should test.

One way to test with us is to buy a test bundle. You can use these to test at your own pace, which is especially useful when releasing new features or adding new pages to your website.