First Impressions

Do people understand what your pet products are like? What parts of the page inform them, and how?


Watch users browse your product page on Amazon and give their first impressions of what they see so that you can enhance the good parts and fix the bad parts in order to increase sales.

Test Length

~ 10-15 minutes per video result / tester


You have a pet that you care a lot about. You always like to treat it well so you have been looking on Amazon for products to buy. You have found a product that you hadn’t seen before so you spend some time checking it out.


  1. Without clicking anything (you can scroll), look through this page. What is this product page about? What is being offered?
  2. What parts of this page relate to the main product? What kind of info is in each section? Do you think the info is helpful or not?
  3. Now look through the images. What are your thoughts? Have you learned anything new about the product?
  4. Read through the bullet point info on the top of the page. What kind of info was there? Do you have any more questions about the product? Explain them out loud.
  5. What do other customers think about the product and the brand? Does the brand respond to customer's concerns? How would you describe their tone?
  6. Are there more details and information about the product? Find out and talk through what you see and what you learn.

Questions. Answers.

Can I edit this template?

Yes. You can edit the scenario and tasks from this template as much as you want. However, your final test can’t have more than the allotted tasks in the template test size.

I’m testing for the first time. Where’s a good place to start?

If you have testing experience and already know what you’re looking for, go for the Self-Serve offer. Or edit one of our templates.

Want some extra help? Managed is for you. We’ve productized testing and we’ll either write the test for you and you watch the videos. Or we’ll do it all and make a report of our findings with suggestions, easily implemented.

Do you have high-stakes sales funnels? Want robust bug testing and bulletproof ad campaigns? Want to test on a schedule? Go big on usability testing with our Enterprise offer.

Why do I pay per result on Self-Serve, but per test on Managed?

Self-serve is our most flexible offer. Only have $20 bucks to test this week? Run a $20 test! Self-serve lets you test anything you please, at any scale you please. We won’t be involved in the process, so we only charge you per tester.

Our Managed offer is process-driven and proven-to-work. Tests are limited to five testers (it’s the perfect ratio of bang to buck) and we work with you to create affordable, bespoke tests (plus some extra goodies on top of the test itself). Because of our extra involvement, we charge you per test. The testers are included in the cost.

How many testers should my test have?

3 — if you’re on a tight budget and don’t mind capturing a bit less data
5 — to capture most of your users’ pain points before the law of diminishing returns kicks in
20 — for deep dives and more statistically significant data

What’s the difference between Tests and Tasks?

You can’t have a test without tasks.

Tasks are the individual exercises our testers complete while doing your test — these include navigating to certain parts of your site, taking actions like adding items to their cart, or simple observational tasks.

1. Please spend 5 minutes exploring the store like you normally would.
2. Find a pair of running shoes for less than $40.
3. Do the shoes come in your size? What colors do they offer?
4. You need the shoes tomorrow for a marathon if you buy now – could they arrive by noon tomorrow?

Some tests have three tasks, some have 12. More tasks means more steps in your flow and a longer test.

The number of tasks needs fit within the time period of the test as it’s only fair to the testers to get paid for their time. (ie: Don’t squeeze a task that takes 30-minutes and purchase a 1 task test for $10/result – which is meant to be 5 minutes or less)

How many tests should I run?

Your website will improve with every test you run. The more you want to improve, the more you should test.

One way to test with us is to buy a test bundle. You can use these to test at your own pace, which is especially useful when releasing new features or adding new pages to your website.