BEAUTY-NICHE ECOMMERCE

Trustability


Do customers trust your beauty product on your site? What details do they look for before making a confident purchase?


Description

Watch customers shop for your product on your ecommerce site and learn what they think about the trustworthiness of your brand and your product.

Test Length

~ 15-20 minutes per video result / tester

Scenario

You want to buy a new beauty product, but not from just any company. You heard about a new website, but you are concerned about the details that any seller claims, so you open the site to browse around. You find a [insert your product here] but before purchasing, you want to learn more about the brand to see how trustworthy it is.

Tasks

  1. Without clicking anything (you can scroll), what is your first impression of this product listing? Who is this product for?
  2. How do the images show you what you want to see? What can you learn about the clothing from the visuals on the page?
  3. Read through the info on the top of the page. What kind of info is there? What questions do you have about the product? Explain them out loud.
  4. Read through the descriptions and more details (if shown). What info do they add? What have you learned?
  5. Are there reviews? What are other customers saying? How does the brand respond?
  6. What other information can you find about the brand? Explain how you would find it and what you discover.
  7. Think about your overall thoughts about this brand and this product. What do you trust about this seller? How much do you trust the quality and description of the products?

Questions. Answers.

Can I edit this template?

Yes. You can edit the scenario and tasks from this template as much as you want. However, your final test can’t have more than the allotted tasks in the template test size.

I’m testing for the first time. Where’s a good place to start?

If you have testing experience and already know what you’re looking for, go for the Self-Serve offer. Or edit one of our templates.

Want some extra help? Managed is for you. We’ve productized testing and we’ll either write the test for you and you watch the videos. Or we’ll do it all and make a report of our findings with suggestions, easily implemented.

Do you have high-stakes sales funnels? Want robust bug testing and bulletproof ad campaigns? Want to test on a schedule? Go big on usability testing with our Enterprise offer.

Why do I pay per result on Self-Serve, but per test on Managed?

Self-serve is our most flexible offer. Only have $20 bucks to test this week? Run a $20 test! Self-serve lets you test anything you please, at any scale you please. We won’t be involved in the process, so we only charge you per tester.

Our Managed offer is process-driven and proven-to-work. Tests are limited to five testers (it’s the perfect ratio of bang to buck) and we work with you to create affordable, bespoke tests (plus some extra goodies on top of the test itself). Because of our extra involvement, we charge you per test. The testers are included in the cost.

How many testers should my test have?

3 — if you’re on a tight budget and don’t mind capturing a bit less data
5 — to capture most of your users’ pain points before the law of diminishing returns kicks in
20 — for deep dives and more statistically significant data

What’s the difference between Tests and Tasks?

You can’t have a test without tasks.

Tasks are the individual exercises our testers complete while doing your test — these include navigating to certain parts of your site, taking actions like adding items to their cart, or simple observational tasks.

Example:
1. Please spend 5 minutes exploring the store like you normally would.
2. Find a pair of running shoes for less than $40.
3. Do the shoes come in your size? What colors do they offer?
4. You need the shoes tomorrow for a marathon if you buy now – could they arrive by noon tomorrow?

Some tests have three tasks, some have 12. More tasks means more steps in your flow and a longer test.

The number of tasks needs fit within the time period of the test as it’s only fair to the testers to get paid for their time. (ie: Don’t squeeze a task that takes 30-minutes and purchase a 1 task test for $10/result – which is meant to be 5 minutes or less)

How many tests should I run?

Your website will improve with every test you run. The more you want to improve, the more you should test.

One way to test with us is to buy a test bundle. You can use these to test at your own pace, which is especially useful when releasing new features or adding new pages to your website.