CLOTHING ECOMMERCE

Ads and Expectations


What do people think about your online ads for your clothes? When they click to your site, do they see what they were expecting?


Description

Learn what users notice in your ads so that you can adjust the info to get more clicks. Then see what users think about your site or landing page and how it aligns with the expectations set by the ad.

Test Length

~ 10-15 minutes per video result / tester

Scenario

You enjoy shopping online for clothes. You have recently been searching for a new [insert your product here] and saw an ad for that same kind of product. You view the ad then click to the site to learn more.

Tasks

  1. View this ad [insert link to your ad graphic here]. With only a quick 2-3 second glance (try squinting your eyes), what stands out most to you in this ad?
  2. What is the ad promoting? What kind of customer is the ad for?
  3. What do you think you would see if you clicked this ad? Be specific - what are all the details that this ad makes you think of?
  4. Now navigate to this webpage: [insert the link from your ad here]. What information is on this page? What does this page make you want to do?
  5. Now think about the ad again. What do you think about how the ad and the webpage go together? Did the webpage show you the info that you expected to see? Was anything misleading or disappointing?
  6. If you were to tell your friend about the webpage, what is the one thing you would share with them?
  7. Is there anything more that you would like to learn from the ad or the webpage? Do you have any questions that you couldn't find the answers to?

Questions. Answers.

Can I edit this template?

Yes. You can edit the scenario and tasks from this template as much as you want. However, your final test can’t have more than the allotted tasks in the template test size.

I’m testing for the first time. Where’s a good place to start?

If you have testing experience and already know what you’re looking for, go for the Self-Serve offer. Or edit one of our templates.

Want some extra help? Managed is for you. We’ve productized testing and we’ll either write the test for you and you watch the videos. Or we’ll do it all and make a report of our findings with suggestions, easily implemented.

Do you have high-stakes sales funnels? Want robust bug testing and bulletproof ad campaigns? Want to test on a schedule? Go big on usability testing with our Enterprise offer.

Why do I pay per result on Self-Serve, but per test on Managed?

Self-serve is our most flexible offer. Only have $20 bucks to test this week? Run a $20 test! Self-serve lets you test anything you please, at any scale you please. We won’t be involved in the process, so we only charge you per tester.

Our Managed offer is process-driven and proven-to-work. Tests are limited to five testers (it’s the perfect ratio of bang to buck) and we work with you to create affordable, bespoke tests (plus some extra goodies on top of the test itself). Because of our extra involvement, we charge you per test. The testers are included in the cost.

How many testers should my test have?

3 — if you’re on a tight budget and don’t mind capturing a bit less data
5 — to capture most of your users’ pain points before the law of diminishing returns kicks in
20 — for deep dives and more statistically significant data

What’s the difference between Tests and Tasks?

You can’t have a test without tasks.

Tasks are the individual exercises our testers complete while doing your test — these include navigating to certain parts of your site, taking actions like adding items to their cart, or simple observational tasks.

Example:
1. Please spend 5 minutes exploring the store like you normally would.
2. Find a pair of running shoes for less than $40.
3. Do the shoes come in your size? What colors do they offer?
4. You need the shoes tomorrow for a marathon if you buy now – could they arrive by noon tomorrow?

Some tests have three tasks, some have 12. More tasks means more steps in your flow and a longer test.

The number of tasks needs fit within the time period of the test as it’s only fair to the testers to get paid for their time. (ie: Don’t squeeze a task that takes 30-minutes and purchase a 1 task test for $10/result – which is meant to be 5 minutes or less)

How many tests should I run?

Your website will improve with every test you run. The more you want to improve, the more you should test.

One way to test with us is to buy a test bundle. You can use these to test at your own pace, which is especially useful when releasing new features or adding new pages to your website.