ECOMMERCE GENERAL

Product Discovery


How do customers discover products on your site? What is their preferred way to find items?


Description

Watch users browse through your website, and see how they find products so that you can understand how customers shop and how to improve product discovery on your site.

Test Length

~ 15-20 minutes per video result / tester

Scenario

You like to shop online and love to find new things to try out. You recently found this site, so you click into it to learn more about what they offer.

Tasks

  1. What are the ways that you could navigate to the main category page for this product? Explore them all. Which one is easier than the others?
  2. On a main category page, what options do you have to find the product that you want to buy? Think of a product you like and find it now.
  3. Now go back to the main category page and try to find a new product in the [insert your price range here] price range. How would you do this? Explain out loud as you go through the steps.
  4. Back on the main category page, try to find your product by type. Next, what would you do if you wanted to find it by color? Go through the steps and explain what you are doing, and why.
  5. On a product page, browse the information. What did you learn? What details are missing that you would like to see here?
  6. Go back to the home page of the site. Now that you learned about some products, what would you do now to find them faster? Do that and explain out loud.
  7. What was missing from this site that would make it easier for you to find what you were looking for?

Questions. Answers.

Can I edit this template?

Yes. You can edit the scenario and tasks from this template as much as you want. However, your final test can’t have more than the allotted tasks in the template test size.

I’m testing for the first time. Where’s a good place to start?

If you have testing experience and already know what you’re looking for, go for the Self-Serve offer. Or edit one of our templates.

Want some extra help? Managed is for you. We’ve productized testing and we’ll either write the test for you and you watch the videos. Or we’ll do it all and make a report of our findings with suggestions, easily implemented.

Do you have high-stakes sales funnels? Want robust bug testing and bulletproof ad campaigns? Want to test on a schedule? Go big on usability testing with our Enterprise offer.

Why do I pay per result on Self-Serve, but per test on Managed?

Self-serve is our most flexible offer. Only have $20 bucks to test this week? Run a $20 test! Self-serve lets you test anything you please, at any scale you please. We won’t be involved in the process, so we only charge you per tester.

Our Managed offer is process-driven and proven-to-work. Tests are limited to five testers (it’s the perfect ratio of bang to buck) and we work with you to create affordable, bespoke tests (plus some extra goodies on top of the test itself). Because of our extra involvement, we charge you per test. The testers are included in the cost.

How many testers should my test have?

3 — if you’re on a tight budget and don’t mind capturing a bit less data
5 — to capture most of your users’ pain points before the law of diminishing returns kicks in
20 — for deep dives and more statistically significant data

What’s the difference between Tests and Tasks?

You can’t have a test without tasks.

Tasks are the individual exercises our testers complete while doing your test — these include navigating to certain parts of your site, taking actions like adding items to their cart, or simple observational tasks.

Example:
1. Please spend 5 minutes exploring the store like you normally would.
2. Find a pair of running shoes for less than $40.
3. Do the shoes come in your size? What colors do they offer?
4. You need the shoes tomorrow for a marathon if you buy now – could they arrive by noon tomorrow?

Some tests have three tasks, some have 12. More tasks means more steps in your flow and a longer test.

The number of tasks needs fit within the time period of the test as it’s only fair to the testers to get paid for their time. (ie: Don’t squeeze a task that takes 30-minutes and purchase a 1 task test for $10/result – which is meant to be 5 minutes or less)

How many tests should I run?

Your website will improve with every test you run. The more you want to improve, the more you should test.

One way to test with us is to buy a test bundle. You can use these to test at your own pace, which is especially useful when releasing new features or adding new pages to your website.