• Why do leads get turned off when they get to X page?
  • Why do they get confused about pricing?
  • Why can’t they submit that contact form?
  • Why are they getting stuck during onboarding?
  • Why do they add items to cart but never f*cking buy?!
  •  
  • ¯\_(ツ)_/¯

Know your website could make more money, but don’t know where to start or what to change?

If you’re like a lot of digital entrepreneurs and online business owners, you’re wasting a lot of time and energy guessing what’s wrong with your website or how to take it to the next level.

You’re asking friends, learning about copywriting and UX on blogs, looking for help in Facebook groups and god knows what else. All to find answers you could get in less than 4 hours with user testing, with near zero work involved.

So, what exactly is user testing?

User testing gives you the opportunity to watch people use your website. They complete a set of tasks while having their screen recorded and speaking their thoughts out loud. Our customers say, "it's like being inside our users' head"

With these insights you can:

  • Increase conversions
  • Reduce bounce-rate
  • Reduce cart abandonment
  • Reduce churn
  • Make customers happier
  • Be confident in decisions

Here's how it works

  • Write tests yourself, use a template, or have our experts write it.

  • Real people follow the tasks while being recorded and thinking out loud

  • Watch the videos and see exactly how they use your website

  • Get the insights you need to fix your conversion crimes and make it rain

We learned so much from user testing, now we're passing that knowledge on to you.

Our team runs a conversion rate optimization (CRO) agency, Zeda Labs. To get results for our clients user testing is non-negotiable because the insights you get from it are so valuable.

Whilst using other testing sites for our clients, we learned that there are a lot of areas for improvement in ease of use, reporting, effectiveness and even quality of testing.

We used our experiences to design Conversion Crimes

Reduce friction, improve your website, and increase conversions. No more guessing! Make confident decisions.

"I will never go 2-3 weeks without doing a user test."

"We didn't even go through all the videos, we already immediately knew that we just needed to implement 1 thing"

Stephen & Tiffany Pendola