Conversion Crimes was launched with a rebellious spirit and a clear vision:

To consumerize usability testing for small businesses.

Every idea starts with a problem. Ours was simple: conversion rate optimization is hard and expensive! Especially for small businesses.

We’ve been helping hundreds of entrepreneurs increase their websites’ conversion rate and revenue for the last 5 years through our ex-agency at Zeda Labs.

What we learned is that the secret to fast and affordable conversion rate optimization is usability testing.

We were amazed at how hard it was to find a good usability testing platform that didn’t take days of work or a shit load of money to get results from.

It turns out there was a simple explanation. 😬

Most of them focused on enterprise customers and they all copied the first-to-market competitor.

Same Same. Slightly different flavors. 💩

Our goal is to make usability testing the new ✨gold✨ standard for conversion rate optimization and introduce this powerful tool to small businesses.

This helps us achieve our mission to make the web more user-friendly.

By rethinking all the things, we’re able to provide higher-quality results and improve workflows with our software. With our productized services we remove the barrier to entry – anyone can easily get started.

💪 At a fraction of the effort and cost.

Big corps have entire teams dedicated to user experience, conversions, and data science!

What options do small businesses have to compete? 😞

Expensive consultants?

A/B testing (if you have enough traffic/resources)?

Guesswork and endless tinkering? ¯\_(ツ)_/¯

Back in the day, you would go to a store to buy software and then experience it. On the web, the sequence is user-experience first, payment second. You go to the landing page. If you trust it, it makes sense, and you can answer your questions – you might purchase.

User experience is increasingly becoming the differentiator for why a consumer will choose one business over another.

Google announced that page experience will be part of it’s search signals moving forward. In order to maintain search rankings, you’ll need to care about – that’s right! – user experience.



Leads the task force with the mission to save the world from bad user experiences.



Umair builds out our platform and keeps everything running smoothly.


Illustrative Designer

With a pencil as his weapon—whatever you can imagine, Piotr can bring it to life.


Panel Relations

Beatriz builds and trains our testers to communicate well and provide quality feedback.



Our precious mechanical heart at the center of everything we do.


Want to join us?

Sound like a kick-ass team? We are. Check out our careers page for opportunities.