About
Who’s Running This Operation Anyway?
At Conversion Crimes, we’re a small team focused on making it easier to improve your online store.
Running an eCommerce store is tough—it’s easy to get lost in tactics, agencies, and figuring out what works for your brand.
We’re here to cut through the noise, giving you clear insights into your customers’ experience so you can make the right changes without the overwhelm.
Meet Quinn, Monica and Alex
Quinn Zeda, founder of Conversion Crimes, has helped thousands of eCommerce stores improve conversions by digging deep into what really makes customers tick. As one of the few experts in the exclusive eCommerce Fuel community, she’s known for her ability to spot patterns others miss—like when she helped 16 Personalities go from 5 million to over a billion tests.
Monica Alfonso is Quinn’s right hand helps eCommerce brands grow by using “Jobs to Be Done” surveys that uncover exactly what customers want. Based in Toronto, Monica blends her passion for growth with a love for making customer journeys smoother and more successful.
Alex Cartmill is the newest addition to the core team, serving as our Director of Operations. Alex has been an operator for small businesses for the past decade and loves, in his own words, orchestrating the chaos. Alex resides in Portland, OR with his pup Charlie.
Why We Do What We Do
Improving your store’s performance shouldn’t be a mystery.
Our mission? To give you simple, actionable insights into your customers’ experience so you can make their shopping journey smoother and more effective—without adding more to your plate.
When your customers have a great experience, conversions and revenue naturally follow.
That’s why we focus on helping you understand your customers better—so you can make decisions that move the needle in a meaningful way.
Turning Browsers into Buyers
No two brands are the same, and neither are their customers. Your store has its own unique DNA, which is why best practices aren’t a one-size-fits-all solution. What works wonders for one store could be a disaster for yours.
That’s why, instead of cookie-cutter tactics, we focus on creating better shopping experiences by truly listening to your customers. When you understand what they want, need, and feel, serving them becomes second nature—and as a result, sales naturally follow.
Our platform is built specifically for eCommerce stores, giving you a clear view of why your customers are dropping off or hesitating to buy.
Hit Us Up—We’ll Talk Conversions, Maybe Even Life’s Big Questions
We’d love to hear about the challenges your store is facing. Whether you’re curious about why customers are bouncing or how to make them fall in love with your store, we’re here to help.
Book a strategy call and chat with one (or both) of us. Together, we’ll uncover what’s holding your store back and explore ways to improve your customer experience—and boost your sales.
It’s a laid-back chat with some serious benefits. We’ll help you navigate your challenges and point you in the right direction—whether that’s with us, another resource, or a trusted referral.