How to Write a Customer Survey That Gets Responses

A happy customer is the best salesperson you can have. Collect the words your customers are saying about you and use them in your favor.

Day 9: Money Words (aka Eavesdropping on your Customers)

How great does it feel to finally have some solid data to back-up your business decisions?!

I bet you feel on top of your game. Fist bump, yo. 👊

Today’s lesson is even better. We’re giving you another goldmine source of rich data.

We’re talking about Money Words.

These are the words your customers say that sell your product for you.

It’s always nice for you to make a sale based on your knowledge of your product, but the truth is that there’s no better salesperson a happy customer.

If you’re ever stuck on what to write in your marketing pages/emails/ads/website, this articles is definitely for you.

No need for a pad and a pen, we’ve already got a shiny new spreadsheet and questionnaire template ready for you.

Today’s project

We’re going to help you launch an Email survey. A real one.

Email surveys are a great way to eavesdrop on what your customers are saying about you — don’t worry if you don’t have a substantial email list, we’ll show you how to collect Money Words by other means.

You can find out how customers feel about your service and what they say when describing it to their friends (your prospects).

Here’s some basic information you need to know about email surveys:

Send them via a simple email asking for help, with a link to a survey
They must be confidential. It’s the only way to get truly honest feedback
Incentives are a bonus, not a necessity — most happy customers are happy to give feedback for free
Keep it to the point. A happy customer can become a bored customer quickly, and bored customers don’t give feedback.

Trust me when I say these survey responses are game changers. They are packed full of insight, positivity and specifics that you can plaster all over your website, ads and blog content.

Imagine it now. Going to your next sales meeting, loaded with info on exactly what your prospect wants, why they want it, and how you can give it to them?

Send out a survey just once, and you can have all the copy you need for a successful ad, or even a landing page (if you get enough responses).

So, where do we start?

Create the survey
There are plenty of options. take your pick from Google Forms, Typeform, Surveymonkey, Activecampaign etc.
Max it out at 8 questions: 2-4 multiple choice Qs + 4-6 short text Qs.
You can use this fill-in-the-blank question template.

You’ll also find an email template in there. You can use to invite your customers to take the survey.

You can email current and previous customers to get their feedback.
Every time you get a response, copy and paste them into your new research spreadsheet.

It’ll give you a whole load of juicy copy to pick at 😋

Not to mention more valuable data that helps you make smarter business decisions!

If you don’t have a substantial email list, however, you can collect Money Words the following ways:

Start an AMA on Reddit — in a subreddit where you think your customers will hang out.
Post in a Facebook group — just don’t be a spam merchant.
Any other online communities where you know your customers are active members – just post a couple questions, or even start a question poll.

One final word of advice: don’t be shy.

We know it’s always a bit awkward asking for people’s opinions, but people are nice. Give them a chance to share their views, and they will respond. Promise.

That’s all for this lesson.