Top 11 Google Analytics Reports You Should Look at And Why

Google Analytics will help you measure how users interact with your website. Keeping a constant check on your data is crucial to learn where major changes must be made.

Day 4: How to turn a minefield of data into a gold mine

“You can’t manage what you can’t measure”, management thinker Peter Drucker said.

Strategizing and brainstorming are all great, but to REALLY grow your business, you need to measure and look at real-world data.

A lot of small online businesses shy away from this because jumping into the world of analytics can feel like tiptoeing through a minefield. But the truth is,  if you know where to look, you don’t need to be a data scientist to get your ROI-boosting insights.

This post will look at the best tools you can use to finally understand your data.

Enter Google Analytics

Google Analytics (GA) is the most widely adopted and cheapest (FREE!) way for you to measure how users interact with your website.

Setting it up is easy, you don’t even need a developer. Here’s a great step by step guide if you’re not already using it.

Many log into their GA accounts and start sweating bullets, overwhelmed by the amount of tabs, charts, tables and numbers. We want to make sure you turn the time you spend here into gold.

The most important thing you need to know is how to look at your dashboard. Look at it as a funnel:

Google’s own Analytics advocate Louis Gray says “Your data will tell a story that you can take action on”. As with any story it’s important that you look at it in its entirety… or you risk missing out on important bits of information.

Here’s the most useful sections you need to look at in GA, with links for you to dig deeper. This is the 20% effort that will give you 80% of the results. Make sure you’re tracking this data and checking it at least quarterly (if not monthly or even weekly):

Your Audience:

Your funnel




A special mention to Events and Goals.

Let’s define them:

Here’s a great in depth guide on Event tracking, showing you step by step how to create and track some of the quickest and most useful Events to trigger: Page scroll depth, Link clicks, Form submission and more.

I know, it’s a lot to unpack and process. But keep in mind if you take one day to set this up, you’ll start getting data you can use to make smarter decisions, reduce risk and increase your ROI for the life of your business.

Your homework:

Start doing this today. Follow this step by step guide to set up Google Analytics (if you’re not already using it). Come back here when you’re done, and familiarize yourself with the reports we mentioned.

When you’re ready, you’ll be able to use them to improve your website and increase conversions without any outside help!