How often should I run user tests?

Ideally, usability testing should be done on prototypes before your product or site launches or before a redesign of business change. You should always be testing though. No website or app is perfect but it should constantly be adapting to the audience’s needs.

We created our Subscription tiers with 1 test per month. Ideally you could set a 6-month testing plan and completely transform your business with the insights and improvements you get over time.

Those tiny tweaks that lead to more conversions compound over time. It doesn’t take a lot to make a big shift.