Start by creating a test

Every test is made up of a scenario and instructions (tasks) that our users will follow while recording their screen and commenting on their experience.

When you subscribe, our CRO experts will write these tasks to make sure you get the insights you need (available as an add on when you pay per test).

Launch your test

Over the next few hours to a few days your results will start arriving. You'll get a notification once your test is complete.

In addition to recording their actions and thought process, testers will also rate your site or app’s usability giving you quantative data.

Review your videos

Watch the screencast videos, note key insights our platform, and automatically generate your analysis report.

Tag each task to remember if users had any mismatched expectations, issues with finding information or navigating the site so you can understand where the patterns lie.

Implement the findings

Take the rest of the month to make the changes or send the report to your team to implement.

  • Website scores on speed, trust, bugs, design, navigability and readability
  • Task difficulty and completion metrics to clearly see where the gaps lie
  • See how your expectations match user behavior with correlated data
  • And more...

"We thought we had a good grasp on how customer's used our site, but these videos really surprised us (in a good way)!" Lisa Hochstein, Green Back Tax Services

Prefer not to think and just want to hand it off?

With our add-ons we can help you get started or do it all, making it super easy to continiously improve conversions.

Test Set-Up

Don’t have the time, desire, or skills to write a test? No worries, with our test set-up addon ($59 or FREE when you subscribe) we’ll set you up for success and you watch the videos.

"All planning for the tests was taken care of. That was probably my favorite part. I didn’t have to think about the questions or test set-up." Louis Halton Davies, Web Marketer UK
"The CC team put together great questions, in line with how real users interact with my site. They were very thorough and covered various common customer journeys." Sam Browne, Find a Band

Expert Insights - Turnkey solution

It’s like having a CRO and a UX expert in your back pocket. With our Expert Insights Add-On ($899 per test or $599/mo when you subscribe) We do all the work and package it nicely with custom recommendations made just for you. Whitelabeling available.

"I'm always looking for things that don't take any of my time and help me grow the business. It gave us a clear scope for what would be required to improve the site and made it feel achievable." Jimmy Hayes, Minaal
"Minimum work on my side, thus saving a lot of time, and quite a few ideas for testing." Ged Stikonas, 16 Personalities
"It’s great to have a turn key solution for my agency. The appeal for 5 testers, videos annotated, and a report is such a value. Saved me 2.5 days of work. The overview video was really valuable in getting context and being able to see how it all came together." Louis Halton Davies, Web Marketer UK

"A/B testing is still basically working in a vacuum, since the hypothesis of the tests are created internally in our company. It's amazing how long you could go (without Conversion Crimes) without having real people give you feedback on 1 annoying or confusing thing that every customer is dealing with." Casey Ames, Harkla

Can you make web edits for me?

Not yet. However, we can get you in touch with services such as: Hey Carson (for Shopify) and Use Work Hero (for WordPress). Let us know if you need help upgrading your website based on what we found — we'll find a way to make it happen.

What kind of stuff can you test?

You can tailor your test to anything you want to learn about your site or softwares user experience. The only limit is your imagination. Here's some examples:

Content Creators


Learn where users get stuck, why they leave after adding to cart, how to make it easier for them to find their product and more.

See example test plan
Content Creators

SaaS & Apps

Learn how to convey your value proposition, present your product, make your user onboarding as easy as pie and more.

See example test plan
Content Creators

Lead Gen

Find out how to position your service or products in a way that clients understand, reduce annoying questions and more.

See example test plan
Content Creators


Figure out how to showcase your offering, set the right expectations, retain more members and get more of them.

See example test plan
Content Creators

Affiliate & Content

Learn how users consume your content, where they click and why, how they search for your target keywords and more.

See example test plan
Content Creators

Productized Service

Improve how you package services to attract more customers, hear how they describe your offering and create trust from the start.

See example test plan

Ready to find the leaks and increase conversions?


Why is this important to my business?

As a business, you want people to love your products or services, so they give their money to you instead of competitors.

To have people love your products or services, you need to know if they understand them and how they use them, starting from your website. That’s where user Conversion Crimes comes in.

We help you understand:

  • Do they use your product/website like you intended it to be used?
  • Do they achieve the goal they set out to do with your product?
  • Do they find the right information on your site before buying?
  • Are they happy or frustrated after using your product or visiting your site?

And more…

By answering these questions, you’ll create a better experience – from website to product – for your customers. This will improve your conversion rate and bottom line.

Why would I use Conversion Crimes instead of A/B testing or something like Hotjar?

Unless you have, at absolute minimum, 10,000 unique visitors per month, A/B testing won’t work for you. This is due to the levels of statistical significance required to know if one page is winning over another. You usually also need about 1,000 conversions per month to get valuable information out of split testing.

Even then, you will have to make drastic changes to see results reflected in A/B tests and you will know what doesn’t work but not the reason why, which is what helps you truly improve your site or product.

With Conversion Crimes you don’t need any traffic because we automatically find users for you to test with.

A platform like Hotjar can be great to get quantitative data and metrics for you to improve your user experience. Heatmaps and user recording videos can provide some useful data on frequent behavior patterns. However these won’t help you understand what’s underneath, the reasons why users act a certain way.

With Conversion Crimes you get real people recording their screens while on your site or app, and talking through their thoughts out loud for you to hear. You’ll get insights like:

  • Why they’re searching for information on a certain page rather than somewhere else
  • What they expect to happen before clicking a button and then if their expectations were met
  • If they trust your platform, why or why not, and what they would need to know/see in order to trust it
  • What influences their decision to click on a certain CTA rather than on another one
  • If they understand what you offer and what they focus on to understand it
  • And more!
What do you mean with “Test set-up”?

A Conversion Crimes test is made up of several tasks that you write when creating a test and that users have to go through to help you understand how they use your site. Think of it as the experience your visitors go through divided into step by step actions. These actions or tasks will guide our users (testers) through the test.

Usually, when you start writing tests, it might take longer to get the type of valuable insights that we find for businesses in just a matter of days – that’s why some business owners have one of their team learn how to do it, or have us do it for them.

When you sign up for a monthly subscription or buy the “Test set-up” Add-on, our CRO experts are going to write the tests for you, based on your goals and requirements. This usually saves you time and guarantees that your monthly test gets you the insights you needed. No other usability testing platform offers this.

How long does it take to get the videos?

On average tests are completed within 24 hours depending on the test length and on the demographic (male, female, age range, web expertise etc.) you pick for it. The more specific you are, the longer your test will take. We’re actively working on expanding our tester base to improve test delivery times.

Where are the users from?

Our users are mostly from the USA and Canada but we also have European users. Even if your business sells internationally we’ve got you covered.

My audience is unique. How will user testing help me? Can you replicate my audience?

The general consensus amongst UX practitioners is to avoid getting too specific when finding testers. The majority of products should be clear and easy to use by anyone. However, getting someone with domain knowledge will provide better insights. Aim for a broad net, not pinpoint.

Currently we offer the following demographics:

  • Male/Female
  • Age range (18-24, 24-34, 34-44, 45+)
  • Web expertise (Any, Power user, Web expert)

More coming soon…

In addition, we offer a write-in option where you can specify extra requirements like, “speaks French” “reads the news” “manager” “plays chess” and “interested in sports” “uses “Google Chrome” etc.

Keep in mind the more specific you are, the longer your test will take to complete.

What am I allowed to test?

You can ask users to complete tasks on a website, app (yours or competitors’), or even wireframe/website mockup. As long as what you need to test has a URL link, you can test it.

The purpose is to get feedback on what users are thinking, trying to do, or get frustrated with.

Do not create a test where the purpose is to get a user to:

  • Click on ads
  • Post to social media
  • Download spyware

If your test contains adult content, make sure you select the related option in the test creation page.

How do I know how many users to run my test with?

As soon as you collect data from a single test user, your insights shoot up and you have already learned almost a third of all there is to know about the usability.

When you test the second user, you will discover that this person does some of the same things.

Each new user adds a bit more insight than the last, but you will keep seeing the same things again and again. Thus, learning less and less new insights each added video.

We recommend 3 users for our budget customers
Three users is enough to get an idea of the diversity in user behavior and insight into what’s unique and what can be generalized.

We recommend 5 users for most people
Five is the best return on investment and usually finds 85% of the issues. Testing costs increase with each additional user, yet the number of findings quickly reaches the point of diminishing returns.

Have a bigger budget? YAY! Spend it on more tests, not more users in each test.

We recommend 9 users when you are looking for as much feedback as possible
You would need at least 15 users to catch 100% of the usability errors. This is overkill for most businesses. It’s better to run a larger quantity of smaller tests. 🙂 However you might want to use anything between 10 to 20 testers whenever you want to find outliers or are running short first impressions tests (usually 1 or 2 minutes).

I want to pay as I go, is there a time limit for claiming the tests I purchase?

You can claim a test you purchase up to 6 months after your order. Once you sign up, you’ll be able to create and launch your test from your dashboard whenever you want within that period.

How often should I run user tests?

Ideally, usability testing should be done on prototypes before your product or site launches or before a redesign of business change. You should always be testing though. No website or app is perfect but it should constantly be adapting to the audience’s needs.

We created our Subscription tiers with 1 test per month. Ideally you could set a 6-month testing plan and completely transform your business with the insights and improvements you get over time.

Those tiny tweaks that lead to more conversions compound over time. It doesn’t take a lot to make a big shift.

What if I think a video is useless?

We want you to be completely satisfied with your test. If after receiving your test results you are not satisfied, we’ll either provide you with another one or return the credit to your balance.

How can I add this to my service?

As an agency we saw the power of testing with Conversion Crimes first hand for our clients. We were able to spot usability issues fast and cost effectively, and to back them with real human behavior data. It’s always been a laser-focused and eye opening process, and clients loved it.

That’s why we decided to offer it as a white label, done for your service as well. If you’re a digital marketing, branding or SEO agency, this is for you.

How you implement it into your workflow, is up to you. Usability testing is super helpful both before a website redesign to understand where the current site falls short, and after, to validate the changes you’ve made. You can run quick first impression tests to collect qualitative data on what users think about a brand and if they trust it. Or you can user test a specific landing page before it goes live, as a wireframe or mockup. In any case, we’ll guide you towards what’s best for you at every stage of the process.