They record their screens and document their reactions as they browse around.
You see and hear what it's like to be inside their heads as they see it for the first time.
Watch the initial reaction commentary on the fly as they play around, talk about what they understand, and click things.
What stands out? What's missing? What didn't they understand?
Based on your learnings, what's the easiest and fastest way to reduce that friction?
Make changes and do it again next month.
"You do not rise to the level of your goals. You fall to the level of your systems." - James Clear, Atomic Habits
Don't overlook the little gains; they're significant. They are an action.
And taking one action is required before you can take a second, and a third.
Small changes compounded over time will help you create a superior customer experience without breaking the bank.
Do people know what I sell? How do they browse, search or filter products?
What do people understand about my product from the hero/header section only?
What stands out and what is missing from my Amazon Listing?
How does someone use my software, having never seen it before? What do they do? What don't they get?
Test a fb or ig ad funnel. What do people think about my ads? Am I matching expectations?
How do users browse and find products/services they're interested in?
How do users find what they want and make a booking/appointment?
Do they understand what I do and who I do it for?
How do users browse your affiliate site, where do they go, what do they do?
With Scout, you can get started with one free test per month and upgrade to paid tests when you want more or need more features.