AFFILIATE-SITE
AGENCY
ECOMMERCE
YouTube ad to Landing Page
What aspects keep the user engaged or cause them to lose interest?
Reflecting on the entire video ad, what stands out most in the user's memory?
Would they be inclined to click through to learn more if this weren't part of a study, and why?
After clicking through to the landing page, does it match the user's expectations set by the ad? What are their first thoughts upon arriving at the page?
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PER REVIEWER
EVALUATION
MESSAGING
USER-EXPERIENCE