YouTube ad to Landing Page User Testing Template

This template is designed to capture the full impact of your YouTube ad on the audience, from initial viewing to their subsequent interaction with your landing page. Discover what aspects of your ad capture attention, which elements keep viewers engaged, and what makes your ad memorable. After viewing the ad, track the audience’s journey to your landing page to see if it lives up to the expectations set by the ad. This holistic approach allows you to understand not just the effectiveness of your ad content, but also how well your landing page complements it. Use these insights to refine your YouTube advertising strategy and ensure that your landing page effectively capitalizes on the interest generated by your ads, leading to a more cohesive and effective user experience.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

You're on YouTube watching videos when this ad plays. Watch the first [time] of this ad then pause the video. What is your first impression of this ad? Are you compelled to continue watching? why or why not? Once you have answered, move to the next task.
Continue watching the rest of the [ time] video. While watching pause the ad when you have a thought come up (so we can hear you clearly). Let us know what engages you/loses you, what you find credible/not credible, or any other thoughts that come up. When you finish watching the ad move on to the next task.
What is your overall impression of the video ad? What is the one thing you remember most about it? If this was not a study, would you click through after viewing this ad? Why or Why not?
Click through to the landing page here: [url link] After watching the ad is this what you expected to see on this page? Why or why not? Once you answer move on to the next task.
Explore the page as you would normally. What’s your first impression? What stands out to you?
If this was not a study and you were interested in moving to the next step with this company, is there anything you would do on or off this website before checking out? If so, do that now while walking us through your experience and any conclusions you come to as a result.

Questions Answered:

What aspects keep the user engaged or cause them to lose interest?

Reflecting on the entire video ad, what stands out most in the user's memory?

Would they be inclined to click through to learn more if this weren't part of a study, and why?

After clicking through to the landing page, does it match the user's expectations set by the ad? What are their first thoughts upon arriving at the page?

Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

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