In this test you will learn what catches users’ attention the most on your website, how they would search for a specific product, what questions you’re already answering for them and which ones you should, and ultimately, how they go through the checkout process (Is there friction? Is it easy?).
In this test you will understand if your branding and messaging are clear and effective to someone who is in a purchase-ready frame of mind, or if you need to improve on them. You’ll also learn if you should change the structure of your page to make it more effective.