Find bugs or technical issues users might be facing when adding or removing products to cart and in general during their checkout experience.
Understand if there are any bugs or friction points in your search and filtering tools, and if the product images and descriptions are clear enough for users.
Learn what catches users’ attention, how they search for a specific product, what questions they have, if they can answer those questions, and if there is friction in the checkout process.
Understand if your branding and messaging are clear and effective to someone who is in a purchase-ready frame of mind, or if you need to improve on them.
In this test you will learn if your branding and messaging are clear and effective, or if you need to improve on them.