Users are directed through your cold traffic funnel. From one of your ads to exploring your store.
In this template, you'll see what your target buyer thinks about your ads and if they want to click through or not. You may know this ad is a winner (or a dud) but you don't know WHY! Now, if the data is telling you that A outperforms B, that doesn't show HOW effective A is - just that it's better than B. The best way to find out how effective the solution is that you've designed is through testing with real users, who can demonstrate real flows, challenges and thought patterns when going through your cold traffic funnel. If revenue increases — but ad spend remains the same — your ROAS will grow. An ad campaign can perform poorly due to a number of reasons: poor audience targeting, a low click-through rate (i.e., poor creative), or a low conversion rate. If you are looking to drive profitable growth without increasing spend this template will tell you exactly where the problem is and why.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.