Amazon - First Impression User Testing Template

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

WITHOUT scrolling, tell us your first impression of this listing. What catches your attention? Why?
WITHOUT scrolling, go through the images, bullet points, etc one-by-one and give us your reaction to the content. What stands out, raises questions, or is unclear?

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Questions Answered:

What stands out and is understood about your products header section on Amazon?

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Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

See what language turns them off or makes them distrust you.

Learn what they think is important or attracts their attention.

Experience how your messaging and product vibes with them - or not!

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Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

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