Discover how your brand stands out in the competitive landscape. Understand your target audience's perception of your brand compared to key competitors.
Navigating a competitive market requires a deep understanding of how your brand is perceived relative to your competitors. This template offers a unique opportunity to gauge your target audience's views on your brand alongside two of your main competitors. What sets your brand apart in the eyes of your consumers? How do they view your products or services compared to others in the market? This comparative analysis will not only reveal your strengths and weaknesses but also uncover opportunities for differentiation and improvement. With this template, gain actionable insights into market positioning, brand loyalty, and customer preferences. Refine your marketing strategies, enhance your unique selling propositions, and fortify your brand's position in the market.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.