AGENCY ECOMMERCE SAAS

Competitor Comparison


Discover how your brand stands out in the competitive landscape. Understand your target audience's perception of your brand compared to key competitors.

Navigating a competitive market requires a deep understanding of how your brand is perceived relative to your competitors. This template offers a unique opportunity to gauge your target audience's views on your brand alongside two of your main competitors. What sets your brand apart in the eyes of your consumers? How do they view your products or services compared to others in the market? This comparative analysis will not only reveal your strengths and weaknesses but also uncover opportunities for differentiation and improvement. With this template, gain actionable insights into market positioning, brand loyalty, and customer preferences. Refine your marketing strategies, enhance your unique selling propositions, and fortify your brand's position in the market.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

  1. [Your url link ] Without clicking anything (you can scroll), what is your first impression of this site? What stands out to you? Do you find this site credible? Why or why not?
  2. What is the first thing you would want to do here? What questions do you have? Explore freely for 2 minutes while walking us through your thoughts, then move on to the next task.
  3. Now go to this website: [ competitor 1 url link here]. Without clicking anything (you can scroll), what is your first impression of this site? What stands out to you? Do you find this site credible? Why or why not?
  4. What is the first thing you would want to do here? What questions do you have? Explore freely for 2 minutes while walking us through your thoughts, then move on to the next task.
  5. Now go to this website: [competitor 2 url link here]. Without clicking anything (you can scroll), what is your first impression of this site? What stands out to you? Do you find this site credible? Why or why not?
  6. What is the first thing you would want to do here? What questions do you have? Explore freely for 2 minutes while walking us through your thoughts, then move on to the next task.
  7. Now that you have looked at all 3 websites, which one seems most convincing and trustworthy to you and why? Which one would you prefer to shop from? Explain to us any other differences between the websites that left an impression on you and why you think so.

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

  • See what language turns them off or makes them distrust you.

  • Learn what they think is important or attracts their attention.

  • Experience how your messaging and product vibes with them - or not!
Start Free

Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

Don't just take our word for it.

Loved by marketers, designers, developers, agencies, founders, and product managers.