Demo (Tour or Software)

How do first-time users find your Demo or Tour of your software? Are you giving them the right information to move forward?


In this template, you'll see what people understand about your demo video as a first-time viewer. Are you giving off the vibe you think you are?

It's easy to develop tunnel vision when working on your own product and forget what it's like to see it for the first time.

Are they bored? Rolling their eyes? Understand what you do? Getting feedback is a good way to develop empathy for the real people who watch your demo and see things from their perspective.

Do they have the proof they need that the product does what it says it does? Does it explain the key features and benefits effectively? Does it provide a blueprint about how to move forward? Is the call-to-action compelling?

You'll gain deeper and more meaningful insights into your target audience that can help you develop and refine how you pitch your software.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

  1. What's your first reaction? You can scroll, but don't click on anything yet.
  2. What does this product do? What makes it special?
  3. See if they have a demo or tour of the product to check out and play with. Explore that and walk us through your experience. When you're satisfied, move on to the next task.
  4. What was most memorable about the tour or demo?
  5. Was anything unclear? If so, what?

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

  • See what language turns them off or makes them distrust you.

  • Learn what they think is important or attracts their attention.

  • Experience how your messaging and product vibes with them - or not!
Start Free

Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

Don't just take our word for it.

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