How do first-time users find your Demo or Tour of your software? Are you giving them the right information to move forward?
In this template, you'll see what people understand about your demo video as a first-time viewer. Are you giving off the vibe you think you are?
It's easy to develop tunnel vision when working on your own product and forget what it's like to see it for the first time.
Are they bored? Rolling their eyes? Understand what you do? Getting feedback is a good way to develop empathy for the real people who watch your demo and see things from their perspective.
Do they have the proof they need that the product does what it says it does? Does it explain the key features and benefits effectively? Does it provide a blueprint about how to move forward? Is the call-to-action compelling?
You'll gain deeper and more meaningful insights into your target audience that can help you develop and refine how you pitch your software.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.