First Impression

Watch users experience your site for the first time. See them freely explore your site and hear what they have to say about their perception of your company.


People make involuntary assumptions about the things they experience, essentially, they have created mental shortcuts to help interpret the world around them. This also applies to your site, users will make judgments on whether you site is credible and trustworthy by their past knowledge and experiences.

So what do they think when they land on your site for the first time? Do they trust it? What do they understand? Is your messaging clear to them?

In this test you will learn the why. Why do users find my site easy or hard to understand? Why do they find it credible or not? Then, with this information, get insights on what you can do to improve first impressions on your site.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

  1. Without clicking anything (you can scroll), what is your first impression? What stands out to you? What do you think the quality of the brand or product is like?
  2. Spend around 5 minutes going and doing whatever your heart desires on this site while walking us through your thought process, questions, and whatever else you would do normally when landing on a store for the first time.
  3. If you were evaluating this company to buy from, What would you do (on or off this website) to validate or eliminate this company as an option to buy from? What would you want to do first? What questions do you have? Explore freely while walking us through your thoughts.
  4. Explain to us how you perceive the company so far. If you buy something from us what do you think your experience would be like? Is the company credible? Why or why not?

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

  • See what language turns them off or makes them distrust you.

  • Learn what they think is important or attracts their attention.

  • Experience how your messaging and product vibes with them - or not!
Start Free

Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

Don't just take our word for it.

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