Observe how your target audience naturally navigates your website. Discover their preferences, patterns, and the user journey on your site.
Delve into the unguided exploration of your website by your target audience. This template is designed to let users freely interact with your site, providing invaluable insights into natural navigation patterns, areas of interest, and user behaviour. Understand which sections attract the most attention, where users spend the most time, and what elements might be causing confusion or disinterest. Use these observations to optimize the user journey, enhance site layout, and tailor content to better align with user preferences and expectations.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.