Google Ads Analysis User Testing Template

This template empowers you to understand the effectiveness of your Google Ads from a user perspective. We begin by asking the target audience to search for a specific keyword on Google, observing which results they are drawn to. Then, we present them with your Google Ad, gauging their initial impressions and likelihood of clicking through. The focus is on understanding both the appeal of the ad itself and the user's response upon arriving at the associated landing page. This dual analysis provides critical insights into ad relevance, click motivation, and landing page alignment with user expectations, aiding in optimizing ad content and enhancing landing page design for improved engagement and conversion rates.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

Please conduct a Google search for the term "[term]". Now, looking at the search results page, which result catches your attention and why?
Now, take a look at this specific Google Ad for [company name] : [url link] What is your first impression of this ad? What stands out to you, and why?
Would you click on this ad based on your first impression? Why or why not?
After clicking the ad and landing on the webpage, what is your immediate impression? Does the landing page meet your expectations based on the ad?
Take a moment to read the content on the landing page. Does it feel relevant to the ad you just clicked? Is the content clear and easy to understand?
Based on your overall experience, what are your final thoughts on the page experience? Is there anything you find particularly effective, confusing, or unclear?

Questions Answered:

Which search result or ad captures the user's attention first and for what reasons?

Observing your Google Ad, what are the user's initial impressions? What elements of the ad are most noticeable or impactful?

Would the user be inclined to click on the ad? What factors influence this decision?

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

See what language turns them off or makes them distrust you.

Learn what they think is important or attracts their attention.

Experience how your messaging and product vibes with them - or not!

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Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

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