Discover how your Google Ads resonate with users. Observe their choices in search results and reactions to your ads and landing pages.
This template empowers you to understand the effectiveness of your Google Ads from a user perspective. We begin by asking the target audience to search for a specific keyword on Google, observing which results they are drawn to. Then, we present them with your Google Ad, gauging their initial impressions and likelihood of clicking through. The focus is on understanding both the appeal of the ad itself and the user's response upon arriving at the associated landing page. This dual analysis provides critical insights into ad relevance, click motivation, and landing page alignment with user expectations, aiding in optimizing ad content and enhancing landing page design for improved engagement and conversion rates.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.