Google Search to Product Page User Testing Template

Discover how customers find and interact with your product starting from a Google search. This template provides insights into the keywords driving traffic, the effectiveness of your search result listings, and the user experience on your product page. Optimize your online visibility and streamline the path to purchase, enhancing both search rankings and conversion rates.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

Imagine that you want to search for [product] to [add reason why people use product]. How would you go about searching for such product on Google? What links stand out to you and why?
Now imagine that you clicked on this link [landing page link], what is your first impression? What stands out to you?
If you were evaluating this company to buy from, what would you do (on or off this website) to validate or eliminate this company as an option to buy from? What would you want to do first? What questions do you have? Explore freely while walking us through your thoughts.
Now imagine you have a $X budget to purchase supplements. Show us how you would shop on this site and how you would figure out what to buy. When you make your decision on a product add your item to the cart (or decide you can't find a product - explain why) then, move on to the next task.
Go ahead and check out (be sure to walk us through your thoughts and experience as you do so) Please use the VISA card number: 4111 1111 1111 1111 / any CVV and any expiration date. When you receive an error consider this task complete.
What are your overall thoughts about this site? Was there anything that you liked or disliked about the experience? If this wasn’t a study, would you explore this site further? Why or why not?

Questions Answered:

How does the intended search behaviour for [product] align with the search results presented on Google? Which results capture attention and why?

Upon landing on the page from a Google search, what are users' first impressions? Which elements immediately demand attention?

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

See what language turns them off or makes them distrust you.

Learn what they think is important or attracts their attention.

Experience how your messaging and product vibes with them - or not!

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Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

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