Trace the customer journey from Google search query to product page checkout. Understand what draws users to your product online.
Discover how customers find and interact with your product starting from a Google search. This template provides insights into the keywords driving traffic, the effectiveness of your search result listings, and the user experience on your product page. Optimize your online visibility and streamline the path to purchase, enhancing both search rankings and conversion rates.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.