Users are presented with a google search term of your choice and then led to one of your blog posts.
In this template, you'll see how your target buyer lands on your blog post for the first time after a google search.
Understanding the people behind your organic traffic is a great way to identify quick wins and opportunities for improvement.
You'll learn the thought process behind searches which can lead to strategic insights. You'll learn what they like or dislike about your blog post and if it answers their questions. This provides insights on how to restructure your content and calibrate your call-to-actions.
This will improve your content marketing to consistently, effectively, and successfully contribute to your funnel targets.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.