ECOMMERCE

Google to Blog Post Flow


Users are presented with a google search term of your choice and then led to one of your blog posts.

MESSAGING TRUST-CREDIBILITY

In this template, you'll see how your target buyer lands on your blog post for the first time after a google search.

Understanding the people behind your organic traffic is a great way to identify quick wins and opportunities for improvement.

You'll learn the thought process behind searches which can lead to strategic insights. You'll learn what they like or dislike about your blog post and if it answers their questions. This provides insights on how to restructure your content and calibrate your call-to-actions.

This will improve your content marketing to consistently, effectively, and successfully contribute to your funnel targets.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

  1. You were googling [search term] when you stumbled upon this blog post.
  2. What is your reaction? What stands out?
  3. Do you want to read this content? Why or why not?
  4. Skim through the content and tell us your reaction to each section.
  5. After reading, are you inclined to explore more? If so, what do you want to do? Go ahead and walk us through that.
  6. What are your overall thoughts about this site? Was there anything that you liked or disliked about the experience? How credible do you think this site is?

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

  • See what language turns them off or makes them distrust you.

  • Learn what they think is important or attracts their attention.

  • Experience how your messaging and product vibes with them - or not!
Start Free

Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

Don't just take our word for it.

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