AMAZON

Header A|B Listing Test


Users are presented with 2 different Amazon listings and are told to only look at the top portion of the listings (no scrolling). Watch them compare the 2 and decide which one they prefer and why.

MESSAGING TRUST-CREDIBILITY

By running this test you will understand your audience’s wants and needs, as well as their opinion of your brand name, logo, messaging, tone, and style. These insights will help you optimize your Amazon listing.

Traditionally, A|B testing is used by directing large amounts of traffic to 2 different sources to find out which one works best. While this may work for some, budget adn time constraints can make this difficult. That's where mixing A|B testing and usability testing comes in.

When mixing A|B testing with usability testing, you can quickly and more easily understand why users are choosing one option over the other while keeping budget and time in mind. You will learn why users prefer one listing over another and gather insights on how to improve your listing to maximize conversions.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

  1. Without scrolling, tell us your first impression of this listing. What catches your attention, what questions do you have about it?
  2. Without scrolling and only using the information in the header section of this listing, can you explain to us what this product is about? Do the images help you understand it better? Why or why not?
  3. Link to Product B: Without scrolling and only looking at the information in the header section of this listing, tell us your first impression of this listing? What catches your attention, what questions do you have about it?
  4. Without scrolling and only using the information in the header section of this listing, can you explain to us what this product is about? Do the images help you understand it better? Why or why not?
  5. If you were interested in purchasing a product like this, what would be your next step (on or off this site) before purchasing? Go ahead and do that and walk us through the process.
  6. Out of the two listings that we showed you on Amazon, which one would you prefer to buy and why?

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

  • See what language turns them off or makes them distrust you.

  • Learn what they think is important or attracts their attention.

  • Experience how your messaging and product vibes with them - or not!
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Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

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