Users are presented with 2 different Amazon listings and are told to only look at the top portion of the listings (no scrolling). Watch them compare the 2 and decide which one they prefer and why.
By running this test you will understand your audience’s wants and needs, as well as their opinion of your brand name, logo, messaging, tone, and style. These insights will help you optimize your Amazon listing.
Traditionally, A|B testing is used by directing large amounts of traffic to 2 different sources to find out which one works best. While this may work for some, budget adn time constraints can make this difficult. That's where mixing A|B testing and usability testing comes in.
When mixing A|B testing with usability testing, you can quickly and more easily understand why users are choosing one option over the other while keeping budget and time in mind. You will learn why users prefer one listing over another and gather insights on how to improve your listing to maximize conversions.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Screencast walkthrough videos recorded by your target buyers telling you everything.
Here's how it works in 4 simple steps
Step 1:
Target BuyersChoose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:
Ask AnythingWhat would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:
Watch ExperienceSee what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:
Take ActionExecute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.
Loved by marketers, designers, developers, agencies, founders, and product managers.