See users first impression of your Amazon listing as they look at the header section (no scrolling). Then watch them freely explore the rest of your listing.
People make involuntary assumptions about the things they experience, essentially, they have created mental shortcuts to help interpret the world around them. This also applies to your site, users will make judgments on whether you listing is credible and trustworthy by their past knowledge and experiences.
So what do they think when they land on your listing for the first time? Do they trust it? What do they understand? Is your messaging clear to them?
In this test you will learn the why. Why do users find my site easy or hard to understand? Why do they find it credible or not? Then, with this information, get insights on what you can do to improve first impressions on your site.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.