Trace the journey from eye-catching Instagram ads to your engaging landing page. Experience the transition as your target audience does.
In the digital age, the path from social media advertisements to landing pages is a crucial journey that shapes user experience and conversion rates. This template is designed to simulate and analyze this journey, focusing on the transition from Instagram ads to your landing page. How do users feel when they click on your Instagram ad? What are their first impressions upon arriving at your landing page? Are they compelled to explore further or do they lose interest? Understanding this journey is key to optimizing both your ads and landing pages for maximum impact.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.