Instagram Ad to Landing Page

Trace the journey from eye-catching Instagram ads to your engaging landing page. Experience the transition as your target audience does.


In the digital age, the path from social media advertisements to landing pages is a crucial journey that shapes user experience and conversion rates. This template is designed to simulate and analyze this journey, focusing on the transition from Instagram ads to your landing page. How do users feel when they click on your Instagram ad? What are their first impressions upon arriving at your landing page? Are they compelled to explore further or do they lose interest? Understanding this journey is key to optimizing both your ads and landing pages for maximum impact.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

  1. Imagine you landed on this website by clicking on an Instagram ad. Without clicking anything (you can scroll), what is your first impression of this site? What stands out to you?
  2. What is the first thing you would want to do here? What questions do you have? Explore freely for 2 minutes while walking us through your thoughts, then move on to the next task.
  3. If you were evaluating this company to buy from, What would you do (on or off this website) to validate or eliminate this company as an option to buy from? What would you want to do first? What questions do you have? Explore freely while walking us through your thoughts.
  4. Explain to us how you perceive the company so far. If you buy something from us what do you think your experience would be like? Is the company credible? Why or why not?
  5. What are your overall thoughts about this site? Was there anything that you liked or disliked about the experience? Did the website offer enough information to help you make an informed purchase decision? Why or why not?

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

  • See what language turns them off or makes them distrust you.

  • Learn what they think is important or attracts their attention.

  • Experience how your messaging and product vibes with them - or not!
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Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

Don't just take our word for it.

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