Pricing Page

Watch users evaluate your product and discover your pricing page while giving feedback on what their expectations are.


In this template, you'll see how your target buyer navigates your site to try and understand the pricing structure.

Learn how users use your website, what their common problems are and see if your current website meets their expectations. Then understand how to eliminate friction throughout this process, making it easier for users to evaluate your product.

See how users interact with your pricing page and whether they understand the structure. Get insights into whether users need approval from higher ups to make a purchase or not.

Finally, understand what users expect of the product and what to do to help improve these expectations.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

  1. Without clicking anything (you can scroll), what is your first impression? What stands out to you? Do you trust this brand? Why or why not?
  2. Walk us through your process of evaluating this product to solve [problem]. What is important to you, why, and what did you find out?
  3. Head to the pricing page and explore around. How do you understand pricing to work? Do you have questions?
  4. Would you need to get approval from anyone in order to make this purchase? If so, could you tell us how that works?
  5. If you become a customer, what do you think the experience would be like? How likely do you think the product will meet your expectations? Explain.

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

  • See what language turns them off or makes them distrust you.

  • Learn what they think is important or attracts their attention.

  • Experience how your messaging and product vibes with them - or not!
Start Free

Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

Don't just take our word for it.

Loved by marketers, designers, developers, agencies, founders, and product managers.