Watch users evaluate your product and discover your pricing page while giving feedback on what their expectations are.
In this template, you'll see how your target buyer navigates your site to try and understand the pricing structure.
Learn how users use your website, what their common problems are and see if your current website meets their expectations. Then understand how to eliminate friction throughout this process, making it easier for users to evaluate your product.
See how users interact with your pricing page and whether they understand the structure. Get insights into whether users need approval from higher ups to make a purchase or not.
Finally, understand what users expect of the product and what to do to help improve these expectations.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.