What are first time users evaluation of your tool? Could they see themselves using it as a solution to their problems?
This test will show you how users evaluate your product and decide whether it will solve their problems.
Watch first time users go through your site and walk you through their process on how they would evaluate your product. Watch them explain any doubts they may have that would prevent them from purchasing your product. With this information you will be able to gather insights which will give you the tools you need to improve the overall experience on your site.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.