Software Evaluation

What are first time users evaluation of your tool? Could they see themselves using it as a solution to their problems?


This test will show you how users evaluate your product and decide whether it will solve their problems.

Watch first time users go through your site and walk you through their process on how they would evaluate your product. Watch them explain any doubts they may have that would prevent them from purchasing your product. With this information you will be able to gather insights which will give you the tools you need to improve the overall experience on your site.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

  1. What's your first reaction?
  2. How would you evaluate this as an option to solve [problem]? What matters to you? Walk us through your thought process and evaluation as you go.
  3. Was anything unclear or off-putting during this experience? If so, what? How would you solve for it?
  4. What is your biggest doubt about the product?
  5. What would make you move forward with this solution (can't change the price)?

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

  • See what language turns them off or makes them distrust you.

  • Learn what they think is important or attracts their attention.

  • Experience how your messaging and product vibes with them - or not!
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Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

Don't just take our word for it.

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