Watch users discover and explore your site for the first time.
Users have a propensity to best remember the first and last items in a series. With this being said, this test will help you understand whether the first impressions users have on your site are memorable.
Do they trust your site? Does you messaging engage users and does it differentiate from other competitors in the market?
With the information you will gain from this test, you will be able to zero down on pain points and improve the overall user experience of your site.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.