Value Proposition & Trust

Watch users discover and explore your site for the first time.


Users have a propensity to best remember the first and last items in a series. With this being said, this study will help you understand whether the first impressions users have on your site are memorable. Do they trust your site? Does you messaging engage users and does it differentiate from other competitors in the market? With the information you will gain from this study, you will be able to zero down on pain points and improve the overall user experience of your site.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

  1. Without clicking anything (you can scroll), what is your first impression of this company? What stands out to you? Do you trust it? Why or why not
  2. Without going back to the site, explain to us what you understand about this product, the company, and the types of things you can do with it. Tell us everything you understand and remember about it.
  3. Spend around 5 minutes to explore while walking us through your thought process, questions, and whatever else you would do
  4. Explain to us how you perceive the company so far. If you were to use this [product/ service] what do you think your experience would be like? Is the company credible? How likely do you think the product would meet your expectations? Why or Why not?

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

  • See what language turns them off or makes them distrust you.

  • Learn what they think is important or attracts their attention.

  • Experience how your messaging and product vibes with them - or not!
Start Free

Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

Don't just take our word for it.

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