Search for Item

Watch how users shop for an item on Amazon based on the search term of your choice


In this test, not only will you learn why users behave the way they do while shopping on Amazon, but also why they choose the products they do.

You will present users with a search term, and they will look around Amazon with it to choose a product that they find suitable.

This will help you understand why users make the decisions they do, and how you can optimize your listing to ensure that you drive more traffic, and ultimately, more conversions to it.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

  1. You are shopping on amazon for a [search term].
  2. Head to Amazon and type in the search term [search term]. Walk us through how you would shop and choose a product to purchase in this category.
  3. Why did you choose this brand and product to go with?
  4. What is your expectation of this product? If you became a customer, how likely do think that expectation will be met?

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

  • See what language turns them off or makes them distrust you.

  • Learn what they think is important or attracts their attention.

  • Experience how your messaging and product vibes with them - or not!
Start Free

Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

Don't just take our word for it.

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