Watch how users shop for an item on Amazon based on the search term of your choice
In this test, not only will you learn why users behave the way they do while shopping on Amazon, but also why they choose the products they do.
You will present users with a search term, and they will look around Amazon with it to choose a product that they find suitable.
This will help you understand why users make the decisions they do, and how you can optimize your listing to ensure that you drive more traffic, and ultimately, more conversions to it.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.