See how users would go about shopping on your site.
People judge an experience largely based on how they felt at its peak and at its end, rather than the total sum or average of every moment of the experience. This is why having a fluid and straightforward checkout process is of utmost importance.
In this test, you will watch users go through the shopping experience on your site. You will then learn whether your shipping and delivery information is easy to find and understand. Finally, you will watch the users go through the checkout, allowing you to get deeper insights on this process.
Acquiring customers is important, but so is retention and repeat customers. This test will give you the necessary tools to understand what users think about one of the most memorable moments of their experience on your site, and will thus help you implement best practices to ensure those moments are positive and promote those users to return to your site in the future.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.