Watch users go through and test your shopping cart and checkout process.
In this test you will ensure that shopping and checkout functionality is working correctly. You will learn this by watching users taking various actions while they test these processes.
Broken links, typos, misrepresentations, missing info, annoying stuff, and bugs are but some of the things you will uncover during this test.
Ensuring that your site works correctly and properly will improve trust, credibility, and conversions on your site.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.