Shopping & Check Out Functionality

Watch users go through and test your shopping cart and checkout process.


In this test you will ensure that shopping and checkout functionality is working correctly. You will learn this by watching users taking various actions while they test these processes.

Broken links, typos, misrepresentations, missing info, annoying stuff, and bugs are but some of the things you will uncover during this test.

Ensuring that your site works correctly and properly will improve trust, credibility, and conversions on your site.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

  1. Navigate this website and play around with adding items to the cart, selection variations, sizes, etc and with the cart functionality as well (ie: changing quantities). Generally, mess around with adding products to the cart and various checkout functions for at least 5 minutes.
  2. Add some items to your cart if you don't have any. Then, close this browser tab and reopen the same website. Navigate to your cart, are your product choices still there?
  3. Continue to go through the checkout process using any address and using VISA card 4111 1111 1111 1111, any expiration, any CVV. When you get an invalid card error, consider the task complete.
  4. Closing thoughts: What, if anything, frustrated you about the site or check-out? Was there anything you wish you could do but couldn't?

Understand the specific thoughts, motivations, and actions of your leads.

Screencast walkthrough videos recorded by your target buyers telling you everything.

Increase conversions by understanding WHY there's a problem.

  • See what language turns them off or makes them distrust you.

  • Learn what they think is important or attracts their attention.

  • Experience how your messaging and product vibes with them - or not!
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Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

Don't just take our word for it.

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