Watch users go through the experience of shopping on your site. See whether they can find the information they need to do this.
This test will show you how users behave on your site when shopping.
Users will be given a budget (which you determine) and be told to shop as they usually would. This will help uncover any pain points throughout the shopping process and whether the experience is a pleasant or frustrating one.
With this information you will be able to optimize the shopping experience on your site while driving more sales and decreasing cart abandonment.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.