Watch users experience shopping on your site. See them try to find information regarding sizing and shipping.
This test will allow you to understand more fully how users shop on your site and whether sizing, return, and shipping information is easy to find.
Determining what size users should choose when shopping on ecommerce sites can be tricky. It is very important for to ensure that the experience is as close to the real experience as possible. In other words, do users feel confident that they are choosing the right size and fit when purchasing. This test will help uncover any issues that they may be having when going through this process.
Another important thing to consider is the return policy. What if the size doesn't fit? Many users are weary of this and look for friendly return policies on their purchases. Can these users find your return policy and what do they think about it?
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.