Video Ad to Landing Page User Testing Template

This template offers a comprehensive look at how your video ads influence user expectations and subsequent interactions with your landing page. Watch as your target audience experiences your video ad, gathering their immediate impressions and feedback. Then, track their click-through to the landing page to see if the experience aligns with the anticipation created by the ad. This process is crucial for understanding the coherence between your ad's message and the landing page's presentation. Utilize this feedback to ensure your video ads not only captivate but also accurately set the stage for what users can expect on your website, enhancing overall user satisfaction and conversion rates.

Test Questions

When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.

Read and then watch the first 15 seconds of this ad then pause the video. What is your first impression of this ad? Are you compelled to continue watching? why or why not? Once you have answered, move to the next task.
Continue watching the rest of the <2m ad video. While watching pause the ad when you have a thought come up (so we can hear you clearly). Let us know what engages you/loses you, what you find credible/not credible, or any other thoughts that come up. When you finish watching the ad move on to the next task.
What is your overall impression of the video ad? What is the one thing you remember most about it? If you click through, what do you think you'll see? If this was not a study, would you click through after viewing this ad? Why or Why not? Answer then move to the next task.
Click through to the landing page here:[ link here] After watching the ad is this what you expected to see on this page? Why or why not? What is your first impression of the page? Once you answer move on to the next task.
Spend the rest of the test time going and doing whatever your heart desires while walking us through your thought process, questions, and whatever else you would do when you land on a store after clicking through an ad.
Do you think this company/person/product is credible? Why or why not?

Questions Answered:

Are they intrigued enough to keep watching the ad, and what elements contribute to this decision?

What expectations are formed about the landing page, and would they click through?

Does your site align with the user's expectations? What are their first impressions of the page?

Solve problems that have a direct impact on sales, signups, and retention.

Here's how it works in 4 simple steps

Step 1:

Target Buyers

Choose from our vetted consumer and B2B audiences.

If we don't have your target buyers, we'll source it for you. No extra cost.

Step 2:

Ask Anything

What would you like to know, gut check, and/or validate?

Ask any questions you want or request people to perform tasks.

Step 3:

Watch Experience

See what they do and the words they use to describe you & their experience.

Everything you want to know about your buyers that analytics can't tell you.

Step 4:

Take Action

Execute on what you learned by making key changes in precise places.

Repeat monthly to continuously optimize and drive growth.

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