Evaluate the journey from viewing your video ad to engaging with your landing page. Capture first impressions and assess if expectations are met.
This template offers a comprehensive look at how your video ads influence user expectations and subsequent interactions with your landing page. Watch as your target audience experiences your video ad, gathering their immediate impressions and feedback. Then, track their click-through to the landing page to see if the experience aligns with the anticipation created by the ad. This process is crucial for understanding the coherence between your ad's message and the landing page's presentation. Utilize this feedback to ensure your video ads not only captivate but also accurately set the stage for what users can expect on your website, enhancing overall user satisfaction and conversion rates.
When using a template, read through the questions and fill in the blanks found in [brackets] with your information. The templates are there as a guide, feel free to edit and modify as you see fit.
Step 1:Target Buyers
Choose from our vetted consumer and B2B audiences.
If we don't have your target buyers, we'll source it for you. No extra cost.
Step 2:Ask Anything
What would you like to know, gut check, and/or validate?
Ask any questions you want or request people to perform tasks.
Step 3:Watch Experience
See what they do and the words they use to describe you & their experience.
Everything you want to know about your buyers that analytics can't tell you.
Step 4:Take Action
Execute on what you learned by making key changes in precise places.
Repeat monthly to continuously optimize and drive growth.