The website to-do list that’s been staring at you since 2021

You know that feeling when you open your laptop, stare at your website to-do list, and immediately want to… not?

Same.

• “Fix mobile nav.”
• “Add size guide.”
• “Rework PDP layout.”
• “Fix confusing shipping info.”
• “Actually update that broken trust badge???” (Oh god, that trust badge has been broken for months, hasn’t it?)

I’ve talked to enough eCommerce founders to know this isn’t just you.

It’s a whole mood.

When everything feels urgent, nothing gets done.

You hired the agency. You got the audit. You even agreed with all the recommendations. (“Yes omg of course the checkout flow needs help.”)

But now?

You’re staring down a Notion doc that reads like the scroll of truth — and every bullet point feels important, expensive, or just… a lot.

So what happens?

You do nothing. You leave the site as-is.

You move on to ads or fulfillment or whatever fire needs putting out today.

And I get it. Truly.

Because this is what it looks like when your dream starts feeling like a burden.

And that sucks. Especially because most of the store owners I meet, they’re not just here to sell cute mugs or high-performance supplements.

They took a shot on themselves.

They wanted freedom.

They wanted to create something that could change their life.

And now they’re stuck under a pile of good intentions, unshipped fixes, and website shame.

So let’s fix that. Gently.

Here’s the truth:

You don’t need to fix everything at once.

You just need to know what’s actually worth fixing first.

When we work with brands at Conversion Crimes, we help them run conversion studies to figure out what’s confusing people, what’s turning them off, and what’s making them bounce.

But even when they get that insight, the to-do list can still feel like… a lot.

So we came up with a simple way to filter the chaos:

The “Severity vs Effort” Matrix

It’s exactly what it sounds like. You look at each website issue and ask:

• Is this really hurting conversions?
• How hard is it to fix?

And then sort it into one of four buckets.

✨ Real-life example:

If 3 different people on your site couldn’t find the Add to Cart button — that’s a high severity, low effort fix. You could literally change a button color today and start seeing more sales tomorrow.

Magic? Nope. Just logic.

But how do I know what’s high severity?

Even if you haven’t run a conversion study or done user testing, there are some clues:

• Are people dropping off at a specific step (like cart or checkout)?
• Do you get the same customer question every week?
• Are there support tickets that make you go, “ugh, not this again”?
• Have you rage-clicked your own mobile nav at 11pm?

Those are signals.

You don’t need perfect data. You need to trust your patterns.

The Real Goal: Progress > Perfection

Listen, I know you’re juggling a million things.

• You’re trying to scale paid ads.
• Your supplier ghosted you.
• You’re wondering if TikTok Shop is worth it.

And now I’m here asking you to fix your damn trust badge?

So no…I’m not here to guilt you into action.

I’m here to free you from the shame-spiral to-do list that’s weighing you down.

Pick one thing.

The one thing that’s annoying, easy-ish, and kinda obvious.

Do that. Ship it. Celebrate it.

Then and only then look at the next one.

Your Dream Deserves Momentum

This isn’t about having the perfect site. It’s about building a business that feels alive.

That gets better over time.

That supports your big dreams — not buries them in busywork.

You don’t have to fix it all today. But you do have to start somewhere.

So here’s your permission slip to stop overthinking and start shipping — one meaningful fix at a time.

Let’s try this:

What’s one high-impact, low-effort change you could make this week?

You’ve got this.🤝